Better yet, educate them on ways to use the product that they may have never thought of. Set yourself apart from others in your company by having the best, most creative ideas. Make a video showing the use of the product. The ways to educate your audience are limitless.
Besides educating your audience on the uses of your product, I challenge you to educate them about other things related to your product. For example, if you sell jewelry, write about fashion and style trends.
If your product is kitchenware, post recipes. If essential oils are your thing, write about health and wellness. Everyone loves a great gif, so gif away! Entertaining content is your opportunity to show your personality one of the 3 Ps. If your readers fall in love with your personality, they will keep coming back for more. Add some content that inspires others to be their best self, to take action, or to do good in the world. People want to do business with people who are good human beings, who have the same aspirations and are inspired by life. Write about how you overcame a difficult situation, let your audience in to see who you are as a person.
Creating that human connection with them helps develop deeper relationships with your customers. You can also use quizzes and giveaways to collect email addresses. You can learn more about creating quizzes for your direct sales blog here. You can also think of your social media accounts as a valuable resource. Use your Instagram account and Facebook VIP group to provide unique and valuable content that will hook your followers.
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By making your social accounts THE place to get updates about product specials and your best ideas and behind-the-scenes glimpses into your life and your business, your followers will stay tuned for the latest and greatest from you. Pinterest has been a very successful platform for many direct sellers and bloggers. Be sure you are using Pinterest as another place to offer valuable content.
In step 3 you guided people to your email list by offering valuable resources in exchange for their email address.
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The reason to do that is so that you can continue to build a relationship with them via email. The email addresses you collect are gold. You now have a list of contacts that you own and a way to connect with your customers directly. Treat your email contacts like royalty. If they want your secret special best stuff, they have to be subscribed to your list.
How often should you email your contacts?
Like any relationship, the relationship you have with your customers is a two-way street. Give more than you take and reciprocate the attention they give you. What I mean by that is, on Instagram, follow people back and engage with their posts. If they join your Facebook group, send them a friend request and get to know them.
If they refer customers to you, send them a thank you message.
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Wish them happy birthday, offer sympathy when they are going through a hard time, and laugh with them. The internet has made it easy to become friends with strangers. By using content to attract people who are looking for what you offer, becoming a trusted source of education, entertainment and inspiration, and developing a relationship with your readers and followers, you are now in the unique position of being looked upon as the go-to person in your company to fill their needs and provide solutions to their problems — solutions that include your product line.
This time the goal is to nurture your customers into becoming customers and team members.
Your readers and followers are just waiting for the right time and the right reason to purchase. Stay on their radar by continuing to provide value and also make it easy for them to connect with you and to purchase from you. Could I sell this product? I love these products but could I really sell them and be successful. Include blog articles covering topics about how to run a successful business. Include helpful tips and tutorials on business-related topics.
Become known as the consultant who knows how to run a business and is willing to show others how to be successful as well. Your potential team members will see you as a good mentor, someone they will enjoy learning from and partnering with.
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Be sure you measure and analyze the results of your content marketing strategy. Are you gaining new followers and subscribers, improving your search engine rankings, getting good engagement on your social channels and your emails, increasing sales and adding team members? If you are committed to building a successful direct sales business online then absolutely it is worth it. What will set you apart from others in your company is the research you put in to develop a solid content strategy, the quality of the content you publish, your commitment to consistently publishing content, and your ability to connect with your followers and build relationships with them.
Put all of that together, and you have the recipe for a content marketing strategy that will help you find more customers and new team members for your direct sales business. In direct sales, YOU are your brand. Are you connecting with your audience in a way that attracts followers and builds relationships? Our branding guide will help. Get your copy below. As Sr. Content Strategist for Shelley Media Arts, Rhonda helps our clients grow their audience through content marketing.
A self-professed grammar geek and word nerd, Rhonda enjoys writing about social media, productivity, and remote work. This article originally appeared on SMA Marketing and has been republished with permission. Find out how to syndicate your content with B2C.
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An Alternate Approach If the thought of starting a website and writing blog articles is daunting, there are alternatives. Inspirational Content That Moves Add some content that inspires others to be their best self, to take action, or to do good in the world. Step 4 — Email Marketing In step 3 you guided people to your email list by offering valuable resources in exchange for their email address.
Step 7 — Measure Results Be sure you measure and analyze the results of your content marketing strategy. Author: Rhonda Bavaro As Sr. Stay Connected Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
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